Setting up a bar is one thing, while getting people to actually come in and become frequent customers is another. After setting up and ensuring the bar is well stocked up and cozy enough for your potential customers, there are different ways you can use to ensure every other client who visits the first time has a reason to come back again. This article explains a few marketing tips to help you attract and convert potential clients to repeat clients.
Be Sure Who Your Audience Are
You must have at the back of your mind the kind of person you are targeting. For starters, sports bars are quite easy to set up since all you need are television screens strategically positioned to make sure at least that all your clients have access to one. Sports being part and parcel of everyday life, people will start trooping in as soon as a soccer game or baseball match starts screening.
Ambiance is Key
Music is medicine for the soul. Depending on your target audience, always ensure there is some background music, it does a great job in keeping the audience entertained. If your target is the much older generation, some slow classic music will always do the magic.
Food and Drinks
Having a variety of drinks is not out of the question. This is the first thing you should think about. From the most expensive wines the market has to offer to the most affordable ones, there has to be at least something for everyone. This applies to all types of drinks, make sure if the CEO of a particular company steps in and asks to be served their favourite drink, it is available. Variety is the word! Serving different foods such as burgers, french fries, and chicken wings is never a bad option since there are people who will want to nibble on something after a few drinks.